The consultant has heard every pitch. Your rep has given three.
Practice Rounds lets medical device reps practise spoken conversations with AI consultant surgeons — hip to spine — and get scored on every round. Built for UK orthopaedic sales.
Why this exists
You can't ride along to every call.
Coaching happens on the drives you happen to share.
Theatre access keeps shrinking.
Reps get fewer live conversations to learn from than ever.
New reps learn on real consultants.
Every fumbled first meeting costs a relationship you needed.
Practice Rounds gives every rep the mileage your best ones earned the hard way — and shows you who’s moving.
Consultant Orthopaedic Surgeon · Queen Elizabeth University Hospital, Glasgow
Trained with real surgeons
Not generic AI. Trained by the people who live these conversations.
Every consultant persona is shaped and pressure-tested with practising surgeons and working device reps — led by Professor Dominic Meek, consultant orthopaedic surgeon and hip arthroplasty specialist. The objections are the ones reps actually hear, and the scoring reflects what consultants actually reward.
Who it’s for
Your reps are out there alone. They shouldn’t have to get good alone.
The drive there is quiet; the clinic isn’t. Your best reps learned to handle it the hard way, one visit at a time. Practice Rounds gives the rest that mileage before the door opens.
Book a demo
Every difficult consultant, on demand — between visits.
See who's round-ready without riding along.
Fifty rounds before their first real clinic.
Six consultants. Six specialties. Zero patience for a weak pitch.
Twenty years in, evidence-first, and allergic to marketing language.
Hear a round
Speak the round.
A real voice conversation. The consultant interrupts, objects, and goes quiet, like the real thing. This one is Mr Andrew MacGregor — warm until you waste his time.
He interrupts, objects, and goes quiet — exactly as he does in clinic.
For managers
Score trends per rep, across every round they run.
Scoring you can trust.
A consistent standard.
Every rep in every company is scored against the same universal criteria, so numbers mean the same thing everywhere.
Your playbook, your criteria.
With company deployments, layer your own scoring criteria on top — kept as a separate score, never blended, so neither number gets muddied.
❝Every score is traceable to the transcript that produced it.
Built for UK orthopaedics
“Mr”, never “Doctor.” NHS terminology throughout. Consultants who talk like consultants, object like consultants, and end the conversation when you’ve earned it — or when you haven’t.
Currently in closed beta with UK medical device sales teams.
See a round for yourself.
A 20-minute demo: you’ll hear a live round, see the scoring, and walk the manager dashboard.
Book a demohello@practicerounds.co.uk