Are you still practising in front of the customer?
Practice Rounds lets medical device reps safely rehearse spoken conversations with AI surgeons across multiple specialties — and get scored on every round. Built for UK orthopaedic sales teams.
Why Practice Rounds Exists
You can't be in ten places at once.
You can't join every meeting or every surgeon visit. Practice Rounds gives reps consistent coaching and practice between the conversations you can see.
Surgeon access keeps shrinking.
Reps have fewer live conversations to learn from than ever.
New reps need somewhere safe to practise.
First impressions count. Give reps somewhere to make mistakes, learn and improve before the conversation matters.
Practice Rounds gives every rep the mileage your best ones earned the hard way — and shows you who’s moving.
Consultant orthopaedic surgeon
Trained with real surgeons
Not generic AI. Trained by the people who live these conversations.
Every surgeon persona is shaped and pressure-tested with approved UK consultant surgeons and working device reps. The objections are the ones reps actually hear, and the scoring reflects what surgeons actually reward.
Who it’s for
Your team needs more practice than your calendar can give them.
You can’t ride along to every meeting, and taking a field team off patch for constant training is rarely realistic. The best reps build confidence through repetition. Practice Rounds gives the whole team that repetition between training days and real surgeon conversations.
Book a Demo
Difficult conversations on demand — between visits.
See who is improving, where they are struggling and who is round-ready — without riding along.
Build meaningful conversation mileage before the first real clinic.
Multiple surgeons. Multiple specialties. Zero patience for a weak pitch.
Twenty years in, evidence-first, and allergic to marketing language.
Hear a Round
Hear what a real round feels like.
A real voice conversation. The surgeon interrupts, objects, challenges and sometimes goes quiet — just like the real thing.
All surgeons are fictional personas. Any hospital, accent and style details are illustrative.
He interrupts, objects, and goes quiet — exactly as he does in clinic.
For managers
Score trends per rep, across every round they run.
One-off training creates a moment.
Let product and clinical teams focus on product expertise. Practice Rounds handles the repetition needed to build commercial conversation skills.
Scoring you can trust. A consistent standard, with room for your playbook.
A consistent standard.
Every rep is scored against the same core conversation criteria, giving managers a consistent benchmark across rounds and over time.
Your playbook, your criteria.
For company deployments, add your own criteria as a separate score. Your playbook stays visible without muddying the universal benchmark.
❝Every score is traceable to the transcript that produced it.
Built for UK orthopaedics
“Mr”, never “Doctor.” NHS terminology throughout. Consultants who talk like consultants, object like consultants, and end the conversation when you’ve earned it — or when you haven’t.
Currently in closed beta with UK medical device sales teams.
Hear a round for yourself.
In a 20-minute demo, you’ll hear a live round, see how the scoring works and walk through the manager dashboard.
Book a Demohello@practicerounds.co.uk